Customer recruitment and retention Essay Example | Topics and Well Written Essays - 500 words

Customer recruitment and retention - Essay Example Apart from this, the existing customers should also be paid regular attention, so that they remain loyal to not only iPad but to Apple Inc. 1) The main motive of Apple Inc. is to create products through innovation. Apple focuses on the emotions of its customers. The brand tries to show passion, hopes, aspirations and dreams through their products. Apple has created a unique position for itself in the market for its excellent designs. So it can be said that Apple Inc. was popular even before the launch of iPad. 2) The product offered a good battery life. A good battery life is very important for people from business class as they have can use it while travelling. It is small, light weight and easy to handle. IT also comes with a warranty from Apple Inc. Apart from this; the customers also view iPad as a high quality niche product. So an Apple IPad would be received by the customers as a status symbol (Apple Inc., 2012). 4) IPad has received the first mover advantage because the tablet concept was new at the time, when iPad was launched. Moreover, the product is eco-friendly and made from recyclable materials. It would attract more buyers, especially who are environment conscious. 5) Newer and more advanced version of iPad has been launched to offer better technology to the customers. IPad now has a retina display, with higher resolution. It is the only tablet which will offer 1080 HD resolution. So it can be said that Apple iPad would offer much better display than its previous version ((McWhinnie, 2012). 1) In order to retain customers for iPad, Apple Inc has to first remove certain limitations in the product. The iPad is not having any camera and two applications cannot be run simultaneously. These are few functions that the competitors are offering and Apple has to improvise the iPad accordingly. 2) The people using the iPads should be offered free versions of newly launched applications like

Cultural Differences of Brazil, China and Nigeria Essay - 4

Cultural Differences of Brazil, China and Nigeria - Essay Example Like any other company, Stipel Marketing has to prepare itself for this process and this reports highlights some of the factors that need to be considered to enable a smooth transition. Human resource is very important to any organization. This is because it provides the organization with skilled manpower that helps it to achieve its objectives. Our organization provides an open type of communication platform where employees and their supervisors get to interact freely and share their thoughts and ideas. Given that we are a marketing company, communication is core in our business and this must be enhanced at all costs. At the United Kingdom head office, the staff has adapted to this open plan network and it has proved beneficial to the company so far (Green, 2011). As the company seeks to expand and explore other business opportunities around the globe it is important for the company to analyze the communities in these target markets so as to know which approach to use to get the best talent. In some areas around the globe, workers are not allowed to mingle freely with their supervisors and this is what will make them perform optimally. However, in other parts of t he globe, employees are free to interact with their superiors (Gordon-Reed, 2008). This gives them a sense of togetherness and they are able to perform more efficiently. All these factors are to be considered if the organization is to establish sustainable and rewarding working relationships with these colleagues from other countries. The countries that are in focus in this report are Nigeria, China and Brazil, each of which has its own distinct culture. The role of this report is to showcase the opportunities and the challenges that may arise as the organization tries to establish cross cultural operations (Golden, 2005).